Tag: wire stone

Tell Stories, Sell Outcomes

There’s a lot of momentum in brand marketing right now for the power of storytelling. This explosion in the use of narrative is exciting, as stories are engaging and memorable, and have become the “lingua franca” of our online lives. The growth in the use of content strategy and marketing, along with the dramatic spike […]

Respect: What it Means for Your Brand

Early on in my career as a manager, I sat down with my boss and began complaining to her: “I think that some of the people on my team don’t like me.” She responded by giving me some of the most thoughtful advice that I have ever received: “It doesn’t really matter if they like […]

The Biggest Lie in Marketing

A friend recently commented on the hubbub around the Apple Watch (and the wearables category, in general), noting that most of the data provided by these devices is actually useless. Sure, we’re all counting steps and strides and hours slept, but we’re not really doing anything about it. And as our culture becomes more obsessed […]

Copyright 2014 American Marketing Association
This site content may not be copied, reproduced, or redistributed without the prior permission of the American Marketing Association or its affiliates.