Tag: uber

The Uber-All Economy

Even as the global economy and established businesses continue to struggle, Uber and companies with a similar business model have found breakout opportunities. Based on its December 2014 round of fundraising, San Francisco-based Uber’s estimated market capitalization is more than LinkedIn, Tesla, Delta or Hertz, and it is closing in fast on General Motors and […]

How Successful Brands are Monetizing Social Media

Ask a marketer in any industry where he thinks that he is investing the most time and money, and you’ll likely hear “social media” without hesitation. Over the last several years, brands have increasingly turned to Facebook and Twitter to engage consumers in “conversation” and to build “relationships.” According to reports by Gartner, 41% of […]

Copyright 2014 American Marketing Association
This site content may not be copied, reproduced, or redistributed without the prior permission of the American Marketing Association or its affiliates.