Tag: russell glass

8 Ways Big Data Will Transform Marketing in 2015

Big Data is a powerful, if sometimes underestimated, force that is driving the future of business, and it’s shaping the trends that will define 2015 and beyond—especially in marketing. Here are eight marketing trends that Big Data will drive forward in a big way in the next 12 months: 1. Using data to drive content […]

6 Steps to Build a Data-Driven Marketing Department

CMOs want to be data-driven marketers. That’s clear. A recent survey conducted by the Association of National Advertisers and McKinsey & Co. found that 96% of CMOs think that making “data-informed decisions” is crucial to their company’s performance. What is less clear for CMOs is how to create a data-driven marketing department at their own […]

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