Tag: olympics

Why Content Strategy Is Crucial for Sponsorship ROI

With the 2016 Olympic Games in Rio de Janeiro less than a year away, global sponsorship spending continues to climb into the billions. However, while brands continue to spend more money than ever on sponsoring major sports, music and entertainment events, there is one glaring miss that I see all too often. Too many marketers […]

FIFA: A Can of Worms and an Unprecedented Opportunity

Just days after his re-election, Sepp Blatter announced his resignation as president of FIFA. Although sponsors who called for reform welcomed the news, the controversy is far from over. At a moment when public trust in big business is at an all-time low, some of our most loved and most valuable brands remain inextricably linked […]

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