Tag: messaging

Ad Blocking: The Path We Have Chosen

Everyone is buzzing right now about ad-blocking technology. Apple is inserting it into the next version of iOS. The Washington Post is blocking ad blockers. Industry pundits are calling it a monumental shift and a huge opportunity. I am assuming that it’s only a matter of days before the presidential candidates weigh in with their […]

5 Ways That Concept Testing Data Informs Marketing Messaging

When it comes to concept testing, I’d argue that the most valuable insight is purchase intent, which explores whether a customer will move beyond simply thinking that a proposed product is a good idea to actually making a purchase. Concept testing also gathers several pieces of critical data about prospective products that brands can use […]

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