Tag: mark burgess

Periscope Is Ushering in the Coming Content Renaissance

In the quest for brand ubiquity, the goal for marketers is no longer to be everywhere at once, but rather to set up camp on the channels in which your message can achieve the best amplification, establish brand identity and connect with your target audience. Every channel has its own mechanics, inner logic and unique […]

Plotting a Course for Social Business

In many organizations, a gap exists between aspiration and implementation when it comes to social media marketing, or what a marketing team wants to do in social versus what present organizational infrastructure is set up to support. A recent study by IBM found that 94% of CMOs believe that advanced analytics will help them achieve […]

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