Tag: internet of things

The Wild West of the Internet of Things

In recent years, the terms “omnichannel,” “cross-channel” and “multichannel” have evolved as hot-button terms for marketers striving to drive connections with the modern consumer. As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content, in the right place, at the right […]

Marketing and the Rise of Individualism

For 75 years, marketers have been accustomed to generational cohesion. The Greatest Generation was glued together by their common fight against world tyranny in WWII. Baby boomers were joined by peace, love and rock ā€˜nā€™ roll. For a while, it looked like there might again be certain transcendent values that would cleave to the next […]

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