Tag: GMR Marketing

Why Content Strategy Is Crucial for Sponsorship ROI

With the 2016 Olympic Games in Rio de Janeiro less than a year away, global sponsorship spending continues to climb into the billions. However, while brands continue to spend more money than ever on sponsoring major sports, music and entertainment events, there is one glaring miss that I see all too often. Too many marketers […]

3 Marketing Lessons From Major League Baseball

I was 8 years old when the Pittsburgh Pirates won the World Series in 1979. In addition to being ecstatic that my hometown heroes won the pennant, I was equally fascinated by the Pirate Parrot mascot, Sister Sledge’s We Are Family song that became the team’s official championship anthem, and the team’s sponsorship support from […]

Copyright 2014 American Marketing Association
This site content may not be copied, reproduced, or redistributed without the prior permission of the American Marketing Association or its affiliates.