Tag: GfK

Will Privacy Fears Dam Up the Data Ecosystem?

In 2015, the promise of market research—and marketing, in general—is bound up in our ability to build healthy and vibrant information ecosystems. Rivers of data feed campaign streams across the media and marketing landscape, shifting and readjusting in a real-time evolution. The goal: to know and connect with the consumer more often and more effectively. […]

The Brand Divorce

In 2013, 3.5 million Chinese couples filed for a divorce—an increase of 12.3% over the previous year. Chinese marriage is in crisis: More and more Chinese are choosing to part ways with their spouses or not to cast their lot with anyone in the first place. Similar statistics are hard to come by for the […]

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