Tag: employee engagement

Equipped to Win

When I was in college, my older brother’s friend in a golf foursome advised me: “Russ, 90% of the people you will encounter in business are deadbeats. Wake up, show up and follow up, and you will have those 90% in your rearview mirror before your first good idea.” Forty years later, a Moneyball-like study […]

Plotting a Course for Social Business

In many organizations, a gap exists between aspiration and implementation when it comes to social media marketing, or what a marketing team wants to do in social versus what present organizational infrastructure is set up to support. A recent study by IBM found that 94% of CMOs believe that advanced analytics will help them achieve […]

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