Tag: content marketing

4 Ways That Curated Content Can Help You Deliver

We’ve all heard the conventional wisdom that has driven social media practice over the last several years: Content is king, and in the social media era, almost anyone can be a content producer. Therefore, anyone who wants to compete must start a blog, produce his own material, and market it like there’s no tomorrow. Organizations […]

Why Gated Content Can Be a Barrier to Marketing Success

On a recent trip to another part of the country, driving through a residential area, my 12-year-old daughter asked me, “Why do all of the neighborhoods here have gates?” Her words, clear and inquisitive from the back seat, hung in the air for a few moments before I was able to respond. “Well, that is […]

The Ultimate Form of Content Marketing

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. The benefits of launching […]

How to Eradicate Unused Content

Today, as much as 70% of content churned out by marketing sits unused, according to B-to-B research firm SiriusDecisions Inc. Research from International Data Corp. reveals that 41% of sales reps don’t know what content to use, how to use it effectively or when to use it. That means that marketing teams are continuing to crank […]

Content Marketing and the ‘Attention Economy’

The goldfish has an average attention span of nine seconds, which now is one second longer than the average attention span of the modern-day consumer, according to the Statistic Brain Research Institute. We have lost one-third of our attention spans since 2000, when we’d stay engaged with a piece of content for a plodding 12 […]

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