Tag: cmo

Can the CIO-CMO Marriage Be Saved?

Everyone loves to talk about CIO/CMO alignment, about how these two executives are joined at the hip and working closely to create a digital strategy that delivers great customer experiences. But the reality is that this alignment is still very much a work in progress. Only about half of business leaders who responded to PwC’s […]

The New Marketing Leader

There is no doubt that the digital age has ushered in a new approach to how companies interact with clients and customers, and with it comes the need for never-before-seen skill sets. As companies attempt to keep pace with and surpass the competition, new C-suite positions are quickly emerging. Chief omnichannel officer (COCO), chief customer […]

Fostering Success

As the new leader of the American Marketing Association, it is a privilege to have your attention. I hope that you’ll stick with me because if you’re a professional marketer, academic scholar or aspiring student, my purpose in life is to inspire you, and to spur you on to greater things. Throughout my career, I’ve […]

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