Tag: big data

Big Data Myths Debunked

For all the focus on Big Data and its opportunities, most marketers are far from realizing its potential. Here’s a dirty little secret: Marketing professionals are still plagued by bad information and an inability to use data to its full advantage. They’re struggling to create an omni-channel, personalized strategy that improves sales and profitability. In […]

8 Ways Big Data Will Transform Marketing in 2015

Big Data is a powerful, if sometimes underestimated, force that is driving the future of business, and it’s shaping the trends that will define 2015 and beyond—especially in marketing. Here are eight marketing trends that Big Data will drive forward in a big way in the next 12 months: 1. Using data to drive content […]

6 Steps to Build a Data-Driven Marketing Department

CMOs want to be data-driven marketers. That’s clear. A recent survey conducted by the Association of National Advertisers and McKinsey & Co. found that 96% of CMOs think that making “data-informed decisions” is crucial to their company’s performance. What is less clear for CMOs is how to create a data-driven marketing department at their own […]

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