Tag: B-to-B

6 Steps to Build a Data-Driven Marketing Department

CMOs want to be data-driven marketers. That’s clear. A recent survey conducted by the Association of National Advertisers and McKinsey & Co. found that 96% of CMOs think that making “data-informed decisions” is crucial to their company’s performance. What is less clear for CMOs is how to create a data-driven marketing department at their own […]

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