Elevate

Ideas and insights to take your marketing to the highest level

  • Jessica Hawthorne-Castro
    July 12, 2016

    Dispelling the Myths of Programmatic TV

    In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and the programmatic platform will not […]

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  • Nicholas Brown
    July 5, 2016

    Understanding the Unlikely Chemistry Between Millennials and Print

    Millennials are widely considered the first generation who grew up with the internet, which makes them unique in the way they engage with technology and the world around them. Researchers and marketers are only beginning to grapple with this reality, and many predictions they’ve made about this generation and the future of “analog” products have […]

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  • Dave Plivelich
    June 29, 2016

    The Opportunity Cost of Premium WordPress Themes

    This post is the third in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and second post here. When companies of almost any size consider building a new website, they are often tempted to use a less expensive or “quicker” solution like a […]

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  • Dave Plivelich
    June 28, 2016

    Four Ways to Avoid Website Disasters and Ensure Project Success

    This post is the second in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and the third post here. How many times have you clicked on a website, only to experience glaring errors right away? It happens more often than you think, and this […]

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  • Dave Plivelich
    June 27, 2016

    Five Tips for a Better Website Design Experience

    This post is the first in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the second and third posts. Have you built or rebuilt your website recently? If the experience was positive, it’s likely that the project started with an excellent design goal, the goal was achieved […]

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