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Russ Klein has led marketing teams for many of the world’s foremost brand names—holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken and Arby’s Restaurant Group.
Klein has been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by Adweek as “The Advertiser of the Decade” for the 2000s.
Under his leadership, his teams’ work-product has received scores of industry awards for excellence with particular distinction for creativity, including a Titanium Lion at Cannes. Klein also led new product innovation teams with three products named New Product of the Year.
Klein was responsible for the most highly recalled advertising campaign ever measured by Nielsen’s IAG Research, “Whopper Freakout.”
Klein was a leader in ushering in the age of digital marketing with the microsite “Subservient Chicken” that was recognized by the Wall Street Journal as the “Digital Ad of the Decade” for the 2000s, and with a groundbreaking partnership with Microsoft’s Xbox, creating a suite of games featuring BK advertising icons that became the second best-selling suite of games in Xbox history.
Klein has had the rare privilege to lead marketing for three major business turnarounds, generating record sales performance and profitability in excess of 600% combined returns for shareholders.
Klein is recipient of the Fisher College of Business Distinguished Alumnus Award from The Ohio State University and is a graduate of Harvard Business School’s Advanced Management Program.
As CEO for the American Marketing Association, Klein is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.