Category: Strategy

5 Must-Know Sales and Marketing Predictions for 2016

Each year brings new possibilities, and with that, a new set of resolutions. In 2015, we saw major growth in the sales industry, with a particularly relentless onslaught of new and excellent sales-development-focused technologies. With this in mind, 2016 will be more important than ever for the sales and marketing industries. Here are five top […]

5 Tips for an Impactful PR Program

There’s never a lull in PR. In fact, the holiday season traditionally boasts heightened activity for agency teams. In prep for the new calendar, brands buckle down to align on upcoming annual programs. In many cases, the need to set budgets for the coming year drives brand teams to evaluate and define what’s next. But […]

Beyond CRM: Supercharging Adoption and Transforming the Sales Function

We all understand the importance of CRM, but few of us exploit its power. Used innovatively, CRM can be a springboard to business transformation. It can become a platform that helps you uncover new markets, guides how you engage with customers based on real-time data, and shapes how you organize operations to be more collaborative […]

7 Tips for Effective Presentations

I am amazed that with all of the education, training and development available to marketers, we aren’t a better group of presenters. Of course, not everyone can be charismatic, dynamic and mesmerizing as a presenter. Conversely, there’s no presenter who follows certain fundamental rules of effective presentations who can’t make a successful presentation. No excuses. […]

Rethinking the Future of Single Households

Recent headlines about millennials finally becoming parents are good examples of how we get things wrong when we focus on the small thing instead of the big thing. For years, the buzz has been about single households. From 1960 to 2010, the percentage of single households reported by the U.S. Census rose from 13.4% to […]

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