Category: Strategy

A Defining Moment in Marketing History

In 1937 two organizations, The National Association of Marketing Teachers and The American Society of Marketing, came together to create what we now know as The American Marketing Association. The goal of the merger was to find ways of lowering the cost of marketing, address criticisms against marketing and find useful tools and devices in […]

Five Tips for a Better Website Design Experience

This post is the first in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the second and third posts. Have you built or rebuilt your website recently? If the experience was positive, it’s likely that the project started with an excellent design goal, the goal was achieved […]

Do Good, Better

Over the past few years, corporate social responsibility (CSR) has become a buzzword among brands—companies want consumers to know that, in both big and small ways, they are giving back to the community. Millennials are increasingly interested in CSR efforts, and brands are responding in kind. More and more studies show that people not only […]

Big Data Myths Debunked

For all the focus on Big Data and its opportunities, most marketers are far from realizing its potential. Here’s a dirty little secret: Marketing professionals are still plagued by bad information and an inability to use data to its full advantage. They’re struggling to create an omni-channel, personalized strategy that improves sales and profitability. In […]

Structuring for Success

Getting closer to the customer is the goal of every business these days. Today’s social networked, device-driven, always-on world makes it possible for companies to know more about customers and be in better touch with them than ever before. The problem is that most companies face big stumbling blocks that keep them from doing just […]

Copyright 2014 American Marketing Association
This site content may not be copied, reproduced, or redistributed without the prior permission of the American Marketing Association or its affiliates.