Category: Research

Is Our Love/Hate Relationship with Technology Changing?

It’s perennial. Corporate insights professionals worry that they face a diminished role—if not outright elimination as a team—driven in part by new technology. It’s reflected in annual barometers of the market insights business on whether and why professionals feel they do not have a seat at the table among leadership teams: 62% of respondents report […]

Rethinking the Future of Single Households

Recent headlines about millennials finally becoming parents are good examples of how we get things wrong when we focus on the small thing instead of the big thing. For years, the buzz has been about single households. From 1960 to 2010, the percentage of single households reported by the U.S. Census rose from 13.4% to […]

Performance By Design

For years, our sense of motivation has been characterized by how we think about performance and behavior change. The result of this has been a bias toward solving performance issues using a variety of strategies that essentially boil down to a mix of motivation and discipline. This all seems fairly logical. The problem is that […]

The Science of Innovation Adoption

With higher revenues, lower costs and better market valuations, it pays to be an innovative firm. What’s more, the favorable impact of innovativeness is even stronger for really new innovations in comparison to incremental innovations, according to a 2012 study in the Journal of Marketing. So it pays even more to focus on really new […]

The Wild West of the Internet of Things

In recent years, the terms “omnichannel,” “cross-channel” and “multichannel” have evolved as hot-button terms for marketers striving to drive connections with the modern consumer. As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content, in the right place, at the right […]

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