Category: Global

How to Make Your Site Globally SEO-friendly

Putting effort into global SEO can unlock what is essentially a market of up to six billion people, but geo-targeting wisely, structuring SEO campaigns to these markets and identifying the impact each market can have on business success can lead to a huge conversion rates and ultimately global business growth. Marketing and SEO sit alongside […]

Do Good, Better

Over the past few years, corporate social responsibility (CSR) has become a buzzword among brands—companies want consumers to know that, in both big and small ways, they are giving back to the community. Millennials are increasingly interested in CSR efforts, and brands are responding in kind. More and more studies show that people not only […]

The Power of an Experience-Driven Brand

I have had the privilege of spending time with J.P. Kuehlwein, executive vice president of Frédéric Fekkai, to discuss his views about what’s next in the domain of brand management. After reading Rethinking Prestige Branding: Secrets of the Ueber-Brands, the book that he co-authored with Wolfgang Schaefer, global chief strategy officer at ad agency SelectNY, and after […]

U.S. Marketers Think Again About Emerging Markets

Here are some things that everybody knows about emerging markets: The BRICS (Brazil, Russia, India, China and South Africa) are the markets of the future; China is the biggest draw for American marketers; and U.S. firms are charging into emerging markets. Or, at least, that’s what everybody thinks that they know about emerging markets. A recent […]

Three Tips for Going Global

When it comes to enriching customer data for CRM initiatives or conducting new customer acquisition campaigns using a channel like e-mail, U.S. marketers have the benefit of working in the most prolific, efficient data market in the world. The U.S. has more than 200 times more data available per capita than any other market. CMOs […]

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