Category: Digital Marketing

Is Our Love/Hate Relationship with Technology Changing?

It’s perennial. Corporate insights professionals worry that they face a diminished role—if not outright elimination as a team—driven in part by new technology. It’s reflected in annual barometers of the market insights business on whether and why professionals feel they do not have a seat at the table among leadership teams: 62% of respondents report […]

How to Make Your Site Globally SEO-friendly

Putting effort into global SEO can unlock what is essentially a market of up to six billion people, but geo-targeting wisely, structuring SEO campaigns to these markets and identifying the impact each market can have on business success can lead to a huge conversion rates and ultimately global business growth. Marketing and SEO sit alongside […]

Marketers Take Note: Messaging is the New Medium for Consumers

The five most popular messaging apps alone are used by about 3.5 billion people, which is half of the world’s population. Messaging use recently surpassed social media use. An App Annie report indicates that messaging apps result in more sessions per user than any other type of app, by far. Not to mention, millennials use […]

Dispelling the Myths of Programmatic TV

In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and the programmatic platform will not […]

The Opportunity Cost of Premium WordPress Themes

This post is the third in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and second post here. When companies of almost any size consider building a new website, they are often tempted to use a less expensive or “quicker” solution like a […]

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