Category: Career

Curiosity and Gratefulness

In my last three posts, I shared three of the concepts that have enabled my teams’ successes in marketing: design targeting, tension-based creative briefs, and grounding the concept of social currency in mathematical business impacts. You might describe these as marketing practices. However, to be successful, you need more than best and even next practices. […]

Employing Empowerment

I’m a perfectionist and it can be hard to put pen to paper—or fingers to keyboard—and write something. Take this blog, for example: I’m thrilled to have finally made the commitment to undertake this ongoing open letter because I’ve been procrastinating about doing so for years. Apparently, there are more than 74 million blogs out […]

Fostering Success

As the new leader of the American Marketing Association, it is a privilege to have your attention. I hope that you’ll stick with me because if you’re a professional marketer, academic scholar or aspiring student, my purpose in life is to inspire you, and to spur you on to greater things. Throughout my career, I’ve […]

Inspiring ‘Next Practices’

I dream of a day when societies around the planet all have expanding and prospering middle classes, and that a certain quality of life is available to everyone. Inside of those vibrant economies will be the energy, innovation and force of marketing. In this dream, the esteem with which the profession of marketing is viewed […]

Welcome to the AMA Blog

Welcome to the AMA’s new thought leadership blog. We’ve created a forum for expert ideas, opinions and commentary on the latest in marketing. Each week, we’ll bring you exclusive insights from AMA leaders, executives in marketing and research, and leading thinkers in academia who’ve so kindly stepped up to share their knowledge and expertise with […]

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