Category: Career

Seven Marketing Career Killers and How to Avoid Them

Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks “Those who cannot remember the past are condemned to repeat it,” Italian philosopher George Santayana famously said. In the workplace, the saying may as well be, “Those who cannot learn from the errors of […]

6 Moves That Can Make (or Break) Your Career on Twitter

To help wade through the world of Twitter and avoid having a tweet-gone-wrong forever saved in the Library of Congress, three social media professionals weigh in with some tips on what career marketers should do and s​hould avoid on the decade-old, yet always evolving, social media platform.   3 Things to Avoid 1. Posting Without Thinking Kathi Kruse, […]

Are Creative Résumés Risky for Marketers?

A young marketing professional named Lukas Yla was visiting San Francisco recently and, in an effort to land a dream job, posed as a Postmates delivery man and delivered boxes of donuts to executives at tech companies. His résumé was located inside the box. As of the beginning of October, Yla—previously a chief marketing officer at a […]

How to Stand Out As a Marketing Job Applicant

Having a strategy for finding, applying to and landing the job you want is critical in an ever-crowding applicant pool for sought-after marketing jobs The marketing and ad tech industry is valued at more than $110 billion according to U.S. aggregate revenue data. Revenue has increased every year since 2010. The Bureau of Labor Statistics […]

Is Our Love/Hate Relationship with Technology Changing?

It’s perennial. Corporate insights professionals worry that they face a diminished role—if not outright elimination as a team—driven in part by new technology. It’s reflected in annual barometers of the market insights business on whether and why professionals feel they do not have a seat at the table among leadership teams: 62% of respondents report […]

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