Category: Branding

Marketers Take Note: Messaging is the New Medium for Consumers

The five most popular messaging apps alone are used by about 3.5 billion people, which is half of the world’s population. Messaging use recently surpassed social media use. An App Annie report indicates that messaging apps result in more sessions per user than any other type of app, by far. Not to mention, millennials use […]

Four Ways to Avoid Website Disasters and Ensure Project Success

This post is the second in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and the third post here. How many times have you clicked on a website, only to experience glaring errors right away? It happens more often than you think, and this […]

Do Good, Better

Over the past few years, corporate social responsibility (CSR) has become a buzzword among brands—companies want consumers to know that, in both big and small ways, they are giving back to the community. Millennials are increasingly interested in CSR efforts, and brands are responding in kind. More and more studies show that people not only […]

Structuring for Success

Getting closer to the customer is the goal of every business these days. Today’s social networked, device-driven, always-on world makes it possible for companies to know more about customers and be in better touch with them than ever before. The problem is that most companies face big stumbling blocks that keep them from doing just […]

How Storytelling Helps Brands Put Consumers First

Brands such as Google, Apple and Nike are centering brand experiences around the consumer first versus channel first. The traditional brand approach has been about giving the brand different ways to broadcast campaign messages. However, the digital transformation is changing all that. It’s about consistently telling a unique story and engaging with an audience who […]

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