Category: Advertising

Performance Marketing Knows No Bounds

With a 16% growth rate that outpaces display advertising and digital marketing spend category growth rates, performance marketing—in which an advertiser pays based on actions derived from an ad, such as generating click-throughs or sales leads—is one of the fastest-growing online marketing channels. Forrester Research estimated that the channel would grow to $4 billion by the […]

A Kinder, Gentler Brand

Now that the day-after (and week-after) quarterbacking on the Super Bowl and its advertisers has died down (one would hope), let’s reflect on where we go from here. Without a doubt, this year a number of brands decided to turn away from crass commercialism in favor of empathy. Yes, there was the traditional Clydesdale/puppy interaction […]

Solving the Agency/Client Stalemate

Agency/client tensions are not a new phenomenon. They have existed as long as there have been agencies and marketers. And now, with CMO tenures still at abysmal lows and loyalty to agencies still in flux, it’s difficult to determine who is responsible for addressing industry issues: the agency or the marketer? The problem is that […]

Big Games, Big Opportunities

Some of the biggest brands in America did some great advertising during the Super Bowl Sunday night. Clearly, they’re not just buying a 30-second spot in the big game. They’re buying the social media and PR potential that comes with a well-executed plan. If I had their budgets, I may have been right there with them—or […]

Ad Law in the Digital Age

It’s a well-known fact in marketing and advertising that even the most brilliant and well-planned marketing campaigns can result in legal problems if they contain any claims that could be construed as false or misleading. However, many of the updates and nuances to advertising law these days are less well known. Advertising law continually adapts […]

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