Category: Advertising

Dispelling the Myths of Programmatic TV

In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and the programmatic platform will not […]

How Online Marketers Can Play ‘Mother, May I …’ with the FTC

While new technologies and data breaches continue to proliferate at a rapid pace, privacy issues remain a hot topic that many online marketers must properly manage. One of the strictest privacy laws is the Children’s Online Privacy Protection Act (COPPA), which generally prohibits websites and online services, such as mobile apps, from collecting personal information […]

Ad Blocking: The Path We Have Chosen

Everyone is buzzing right now about ad-blocking technology. Apple is inserting it into the next version of iOS. The Washington Post is blocking ad blockers. Industry pundits are calling it a monumental shift and a huge opportunity. I am assuming that it’s only a matter of days before the presidential candidates weigh in with their […]

FIFA: A Can of Worms and an Unprecedented Opportunity

Just days after his re-election, Sepp Blatter announced his resignation as president of FIFA. Although sponsors who called for reform welcomed the news, the controversy is far from over. At a moment when public trust in big business is at an all-time low, some of our most loved and most valuable brands remain inextricably linked […]

Marketing Lessons From March Madness

My name is Dave Rosenberg, and I have a problem: I am addicted to the game of basketball. I played on organized teams from grammar school through college, but when my cross-over dribble wouldn’t cross and no one looked at my “no look” pass, I began to coach—first my daughter (even though she didn’t inherit […]

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