Author: andy-jolls

5 Ways That Concept Testing Data Informs Marketing Messaging

When it comes to concept testing, I’d argue that the most valuable insight is purchase intent, which explores whether a customer will move beyond simply thinking that a proposed product is a good idea to actually making a purchase. Concept testing also gathers several pieces of critical data about prospective products that brands can use […]

Why Storytelling Is the Key to Your Research Findings

Whether it’s market research firms presenting their findings or their clients determining how to put research insights into action, some of the most significant challenges begin with implementation. Research teams have to create the context for the successful internalization and understanding of market research results, and doing so successfully begins with strategizing how to get […]

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