Author: adam-lippard

3 Marketing Lessons From Major League Baseball

I was 8 years old when the Pittsburgh Pirates won the World Series in 1979. In addition to being ecstatic that my hometown heroes won the pennant, I was equally fascinated by the Pirate Parrot mascot, Sister Sledge’s We Are Family song that became the team’s official championship anthem, and the team’s sponsorship support from […]

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