Archive for July 2016

A Defining Moment in Marketing History

In 1937 two organizations, The National Association of Marketing Teachers and The American Society of Marketing, came together to create what we now know as The American Marketing Association. The goal of the merger was to find ways of lowering the cost of marketing, address criticisms against marketing and find useful tools and devices in […]

Marketers Take Note: Messaging is the New Medium for Consumers

The five most popular messaging apps alone are used by about 3.5 billion people, which is half of the world’s population. Messaging use recently surpassed social media use. An App Annie report indicates that messaging apps result in more sessions per user than any other type of app, by far. Not to mention, millennials use […]

Dispelling the Myths of Programmatic TV

In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and the programmatic platform will not […]

Understanding the Unlikely Chemistry Between Millennials and Print

Millennials are widely considered the first generation who grew up with the internet, which makes them unique in the way they engage with technology and the world around them. Researchers and marketers are only beginning to grapple with this reality, and many predictions they’ve made about this generation and the future of “analog” products have […]

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