Archive for June 2016

The Opportunity Cost of Premium WordPress Themes

This post is the third in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and second post here. When companies of almost any size consider building a new website, they are often tempted to use a less expensive or “quicker” solution like a […]

Four Ways to Avoid Website Disasters and Ensure Project Success

This post is the second in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and the third post here. How many times have you clicked on a website, only to experience glaring errors right away? It happens more often than you think, and this […]

Five Tips for a Better Website Design Experience

This post is the first in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the second and third posts. Have you built or rebuilt your website recently? If the experience was positive, it’s likely that the project started with an excellent design goal, the goal was achieved […]

Contract Work Might Be Your Next Great Career Move

What does the term “contract work” make you think of? For many professionals, the phrase evokes images of underpaid and overworked internships, unreliable freelance gigs that could disappear at any moment, or soul-sucking temp jobs in dim, dull offices. It’s understandable that marketers would have a similar perspective; but if you are completely writing off […]

How Online Marketers Can Play ‘Mother, May I …’ with the FTC

While new technologies and data breaches continue to proliferate at a rapid pace, privacy issues remain a hot topic that many online marketers must properly manage. One of the strictest privacy laws is the Children’s Online Privacy Protection Act (COPPA), which generally prohibits websites and online services, such as mobile apps, from collecting personal information […]

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