Archive for May 2016

First-Class Field Service: Your Brand’s Secret Weapon

Many of us have been frustrated by interactions with customer service representatives, and all too often, that experience continues to weigh heavily on our perception of a company’s brand long after the service call is complete. This reality has led many CMOs to regard their field service organization (FSO) among the most crucial brand representatives, […]

Copyright 2014 American Marketing Association
This site content may not be copied, reproduced, or redistributed without the prior permission of the American Marketing Association or its affiliates.