Ideas and insights to take your marketing to the highest level

  • Russ Klein
    July 25, 2016

    A Defining Moment in Marketing History

    In 1937 two organizations, The National Association of Marketing Teachers and The American Society of Marketing, came together to create what we now know as The American Marketing Association. The goal of the merger was to find ways of lowering the cost of marketing, address criticisms against marketing and find useful tools and devices in […]

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  • Eyal Pfeifel
    July 18, 2016

    Marketers Take Note: Messaging is the New Medium for Consumers

    The five most popular messaging apps alone are used by about 3.5 billion people, which is half of the world’s population. Messaging use recently surpassed social media use. An App Annie report indicates that messaging apps result in more sessions per user than any other type of app, by far. Not to mention, millennials use […]

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  • Jessica Hawthorne-Castro
    July 12, 2016

    Dispelling the Myths of Programmatic TV

    In March, Fox became the latest network to jump into the programmatic TV waters by making national cable inventory available in a private exchange to allow for greater automation and application of data, according to AdAge’s “Fox Takes Stab At Programmatic TV Advertising.” “Initially broadcast inventory won’t be available and the programmatic platform will not […]

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  • Nicholas Brown
    July 5, 2016

    Understanding the Unlikely Chemistry Between Millennials and Print

    Millennials are widely considered the first generation who grew up with the internet, which makes them unique in the way they engage with technology and the world around them. Researchers and marketers are only beginning to grapple with this reality, and many predictions they’ve made about this generation and the future of “analog” products have […]

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  • Dave Plivelich
    June 29, 2016

    The Opportunity Cost of Premium WordPress Themes

    This post is the third in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Read the first post here and second post here. When companies of almost any size consider building a new website, they are often tempted to use a less expensive or “quicker” solution like a […]

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