Ideas and insights to take your marketing to the highest level

  • Roger Hurni
    September 13, 2016

    From Persona to Personal: the Potential of the Customer Experience

    Each passing generation of marketers has been chasing the same carrot: how to communicate directly with each customer in a personal way. In other words, how can a company deliver personalized and relevant experiences as well as information that will alter the behavior of their customers to benefit both parties? The closest we’ve come to […]

    Read More >
  • Janet Kosloff
    September 6, 2016

    Is Our Love/Hate Relationship with Technology Changing?

    It’s perennial. Corporate insights professionals worry that they face a diminished role—if not outright elimination as a team—driven in part by new technology. It’s reflected in annual barometers of the market insights business on whether and why professionals feel they do not have a seat at the table among leadership teams: 62% of respondents report […]

    Read More >
  • Keith Hodges
    August 31, 2016

    How to Make Your Site Globally SEO-friendly

    Putting effort into global SEO can unlock what is essentially a market of up to six billion people, but geo-targeting wisely, structuring SEO campaigns to these markets and identifying the impact each market can have on business success can lead to a huge conversion rates and ultimately global business growth. Marketing and SEO sit alongside […]

    Read More >
  • Russ Klein
    July 25, 2016

    A Defining Moment in Marketing History

    In 1937 two organizations, The National Association of Marketing Teachers and The American Society of Marketing, came together to create what we now know as The American Marketing Association. The goal of the merger was to find ways of lowering the cost of marketing, address criticisms against marketing and find useful tools and devices in […]

    Read More >
  • Eyal Pfeifel
    July 18, 2016

    Marketers Take Note: Messaging is the New Medium for Consumers

    The five most popular messaging apps alone are used by about 3.5 billion people, which is half of the world’s population. Messaging use recently surpassed social media use. An App Annie report indicates that messaging apps result in more sessions per user than any other type of app, by far. Not to mention, millennials use […]

    Read More >

Copyright 2014 American Marketing Association
This site content may not be copied, reproduced, or redistributed without the prior permission of the American Marketing Association or its affiliates.