Elevate

Ideas and insights to take your marketing to the highest level

  • Kevin Keegan
    May 25, 2016

    First-Class Field Service: Your Brand’s Secret Weapon

    Many of us have been frustrated by interactions with customer service representatives, and all too often, that experience continues to weigh heavily on our perception of a company’s brand long after the service call is complete. This reality has led many CMOs to regard their field service organization (FSO) among the most crucial brand representatives, […]

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  • Ben Cohen
    January 29, 2016

    Why Connected Cars Matter to Marketers

    The “connected car” is a widely discussed and buzzworthy topic–however, it also happens to be a widely misunderstood and undefined topic. Ask one person, and his definition of connected car might reference headline-grabbing stories about Google’s self-driving vehicles. Ask another person, and her definition might reference playing music from Pandora on her car stereo. And […]

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  • Rik Reppe
    January 26, 2016

    Structuring for Success

    Getting closer to the customer is the goal of every business these days. Today’s social networked, device-driven, always-on world makes it possible for companies to know more about customers and be in better touch with them than ever before. The problem is that most companies face big stumbling blocks that keep them from doing just […]

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  • Pete Gracey
    January 11, 2016

    5 Must-Know Sales and Marketing Predictions for 2016

    Each year brings new possibilities, and with that, a new set of resolutions. In 2015, we saw major growth in the sales industry, with a particularly relentless onslaught of new and excellent sales-development-focused technologies. With this in mind, 2016 will be more important than ever for the sales and marketing industries. Here are five top […]

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  • Mitch Duckler
    December 28, 2015

    How Storytelling Helps Brands Put Consumers First

    Brands such as Google, Apple and Nike are centering brand experiences around the consumer first versus channel first. The traditional brand approach has been about giving the brand different ways to broadcast campaign messages. However, the digital transformation is changing all that. It’s about consistently telling a unique story and engaging with an audience who […]

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