Elevate

Ideas and insights to take your marketing to the highest level

  • Dave Plivelich
    June 27, 2016

    Five Tips for a Better Website Design Experience

    This post is the first in a series on website and digital publishing best practices from The Marcom Group’s Dave Plivelich. Have you built or rebuilt your website recently? If the experience was positive, it’s likely that the project started with an excellent design goal, the goal was achieved and the website design was completed […]

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  • Cindy Underwood
    June 20, 2016

    Contract Work Might Be Your Next Great Career Move

    What does the term “contract work” make you think of? For many professionals, the phrase evokes images of underpaid and overworked internships, unreliable freelance gigs that could disappear at any moment, or soul-sucking temp jobs in dim, dull offices. It’s understandable that marketers would have a similar perspective; but if you are completely writing off […]

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  • Terese Arenth
    June 12, 2016

    How Online Marketers Can Play ‘Mother, May I …’ with the FTC

    While new technologies and data breaches continue to proliferate at a rapid pace, privacy issues remain a hot topic that many online marketers must properly manage. One of the strictest privacy laws is the Children’s Online Privacy Protection Act (COPPA), which generally prohibits websites and online services, such as mobile apps, from collecting personal information […]

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  • Mary Zalla
    June 3, 2016

    Do Good, Better

    Over the past few years, corporate social responsibility (CSR) has become a buzzword among brands—companies want consumers to know that, in both big and small ways, they are giving back to the community. Millennials are increasingly interested in CSR efforts, and brands are responding in kind. More and more studies show that people not only […]

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  • Hila Nir
    June 2, 2016

    Big Data Myths Debunked

    For all the focus on Big Data and its opportunities, most marketers are far from realizing its potential. Here’s a dirty little secret: Marketing professionals are still plagued by bad information and an inability to use data to its full advantage. They’re struggling to create an omni-channel, personalized strategy that improves sales and profitability. In […]

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