Elevate

Ideas and insights to take your marketing to the highest level

  • AMA
    April 20, 2017

    Seven Marketing Career Killers and How to Avoid Them

    Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks “Those who cannot remember the past are condemned to repeat it,” Italian philosopher George Santayana famously said. In the workplace, the saying may as well be, “Those who cannot learn from the errors of […]

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  • AMA
    April 17, 2017

    6 Moves That Can Make (or Break) Your Career on Twitter

    To help wade through the world of Twitter and avoid having a tweet-gone-wrong forever saved in the Library of Congress, three social media professionals weigh in with some tips on what career marketers should do and s​hould avoid on the decade-old, yet always evolving, social media platform.   3 Things to Avoid 1. Posting Without Thinking Kathi Kruse, […]

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  • AMA
    April 13, 2017

    Are Creative Résumés Risky for Marketers?

    A young marketing professional named Lukas Yla was visiting San Francisco recently and, in an effort to land a dream job, posed as a Postmates delivery man and delivered boxes of donuts to executives at tech companies. His résumé was located inside the box. As of the beginning of October, Yla—previously a chief marketing officer at a […]

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  • AMA

    How to Stand Out As a Marketing Job Applicant

    Having a strategy for finding, applying to and landing the job you want is critical in an ever-crowding applicant pool for sought-after marketing jobs The marketing and ad tech industry is valued at more than $110 billion according to U.S. aggregate revenue data. Revenue has increased every year since 2010. The Bureau of Labor Statistics […]

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  • Roger Hurni
    September 13, 2016

    From Persona to Personal: the Potential of the Customer Experience

    Each passing generation of marketers has been chasing the same carrot: how to communicate directly with each customer in a personal way. In other words, how can a company deliver personalized and relevant experiences as well as information that will alter the behavior of their customers to benefit both parties? The closest we’ve come to […]

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